Upstate Watercraft Promotions ANNOUnCES THE 2011 UWP-IJSBA WATERCROSS NATIONAL TOUR

February 14, 2011

Upstate Watercraft Promotions ANNOUnCES THE 2011 UWP-IJSBA WATERCROSS NATIONAL TOUR

FOR IMMEDIATE RELEASE

Penfield, NY: (February 13, 2011)

After a successful 2010 race season, Upstate Watercraft Promotions, Inc (UWP) is pleased to announce the 2011 UWP-IJSBA Watercross National Tour which includes three new venues and two multiyear contracts just signed!

UWP started 2011 out by signing two 3 year agreement with both Panama City Beach, Florida and Lake Hartwell Marketing Alliance, six counties surrounding Lake Hartwell in Georgia and South Carolina.

UWP newest venues for 2011 include Montgomery, AL, Belle River, Ontario Canada, Colonial Beach, VA; Belle River, Canada – the “Canadian Nationals” will follow the Rochester tour stop and will carry one of the largest purses for the 2011 tour!

May 14-15, 2011 – Super Cup of Watercross: Panama City Beach, Florida – the beautiful pearl white sand beaches and emerald green waters of the Boardwalk Beach Resort is the perfect location to open the UWP-IJSBA Watercross National tour. Ocean surf, great food and the best beaches and hotels in Florida.

May 28-29, 2011 – US Open of Watercross: Montgomery, AL – the birth place of the civil rights movement have won the rights to the US Open of Watercross on Memorial Weekend. This event will also hosts the “Roasting of the Champions” and is where we can have a little fun (at our champion’s expense) while honoring our 2010 champions! Give yourselves a few extra days to enjoy the rich history and southern hospitality of Montgomery, AL.

June 18-19, 2011 – Grand Prix of Watercross:Racine, WI set on Father’s Day weekend and let boys be boys! Racine sits between Milwaukee and Chicago right on Lake Michigan, and when there is a race on one of the great lakes you never know what to expect! Racine is a fun city, high-speed all day and outstanding food and fun at night! This was a great family weekend last year!

July 9-10, 2011 – Toyota Water Jam: Rochester, NY has been part of the watercross national tour since 1999 – last year the event moved to a new site in Rochester, Durand Eastman Park. This new venue gives competitors the room to spread out and really enjoy the weekend in the sun!

July 16-17, 2011 – Canadian Nationals: Belle River, Ontario Canada located on the southern shores of Lake St Clair, our Canadian athletes say “bring it on!” UWP is excited to have the Canadian Nationals as part of the tour! Canada vs. USA makes for incredible action out on the water, get your passports ready – Canada here we come…

July 30-31, 2011– Liberty Cup: Colonial Beach, VA – birthplace of one of our founding fathers, George Washington, America’s first and greatest hero, was crucial to the establishment of the United States as a nation founded on the principles of liberty.Colonial Beach is located at the northern tip of Virginia's Northern Neck, and is one of the few remaining small seaport towns on the Potomac River. Maybe we should all stop by the George Washington Birthplace National Monument and checkout some history of our great country.

August 13-14, 2011 – Triple Crown of Watercross: Lake Hartwell Marketing Alliance did an amazing job with the 2010 tour stop and UWP knew that we would be back for years to come. With six counties surrounding Lake Hartwell, each year will bring a new location on the lake – 2011 venue will be located in Anderson, SC and with 1,000 miles of shoreline there is plenty of room to ride!

August 20-21, 2011 – the Governors’ Cup: Charleston, WV, the final stop on the 2011 UWP-IJSBA Watercross National Tour and the home of the UWP-IJSBA Watercross Nationals, this is where the year’s champions will be crowned! To sweeten this event an additional $10,000 will be added to the weekend contingency.  Charleston is continuing to expand the “Rock the River” weekend; we have heard rumors that along with the watercross and fireman’s challenge, Charleston will be bringing in more action – we’ll keep you posted on what is coming down the river!

The UWP-IJSBA Watercross National Tour renew its contract with the Beach Sports Network and will again receive worldwide television coverage with eight TV shows broadcast to over 22 regional sports networks as well as international distribution and reaching more than 82.6 million households.

AJ Handler

Upstate Watercraft Promotions Inc

585-330-0742

www.uwpinc.com

Check out our race videos atwww.youtube.com/UpstateWatercraft

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